In this conversation, David Folwell discusses the evolution and significance of staffing referrals, emphasizing the need for automation and systematic approaches in referral programs. He outlines the core elements of a successful referral program, the importance of measuring ROI, and shares success stories from the staffing industry.TakeawaysA strong company culture is essential for a successful referral program.Referral programs should be standardized and well-communicated.Dual-sided referral bonuses can increase referral placements by 20%.Measuring ROI in referral programs is crucial for success.Referrals often lead to longer contract durations for candidates.Differentiation in marketing strategies is key for staffing firms.Chapters02:56 Understanding the Importance of Referral Programs05:27 Building a Successful Referral Program08:17 Measuring ROI and Success Stories11:17 Future Trends in Staffing and Referrals13:51 Marketing Principles for Staffing FirmsSocial media LinksDavid Folwell https://www.linkedin.com/in/folwell/Staffing Referrals https://staffingreferrals.com/Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ver todos los episodios