SummaryIn this conversation, Rich Smith, co-Founder and CMO of Atlas MedStaff, discusses the importance of focusing on travelers in healthcare staffing. He shares insights on building a strong company culture, the significance of transparency and community, and the balance between technology and human interaction. Rich emphasizes the need for trust and personal connections in the industry, while looking ahead to the future of healthcare staffing and automation.Chapters02:53 The Atlas Way: Focusing on the Traveler05:34 Building a Community: The Atlas Life08:13 Balancing Technology and Human Touch11:02 Future of Healthcare Staffing: Embracing AI14:01 Final Thoughts and InsightsKey HighlightsTransparency in communication builds trust with travelers.Community engagement is key to the brand's identity.AI and automation should enhance, not replace, human interaction.Travelers appreciate honesty and follow-through from recruiters.Rich believes in the importance of company culture in marketing.Building a lifestyle brand around travel healthcare is a unique approach.Personal connections in staffing are irreplaceable.Links to any books, podcasts, tools, events‘Off the Clock and On the Record’ podcast, by Atlas MedStaffhttps://www.youtube.com/@AtlasMedStaff/podcastshttps://podcasts.apple.com/nz/podcast/on-the-clock-off-the-record/id1825873755Social media and website linkshttps://atlasmedstaff.com/https://www.linkedin.com/in/richsmith37/Hosted by Ausha. See ausha.co/privacy-policy for more information.

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