Key Takeaways TranscriptIn Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.“Fan Sentiment as a Metric” was recorded live at the inaugural ROI Forum, where host Mark Harrison sat down with three influential marketers to explore how emotional connection is measured, managed, and turned into meaningful ROI.Featuring insights from:🎤 Chris Schoengut, Director of Brand & Partnerships, Great Outdoors Comedy Festival💼 Kyle Simons, Executive Director, Sports & Entertainment, JPMorgan Chase & Co.🌍 Cindy Medynski, Director, Sport & Culture Events, Explore EdmontonFrom comedy tents to cultural tourism to global finance, the conversation crosses sectors to answer one big question: What do fans feel—and why does it matter?In this episode, you’ll hear:How brands are applying sentiment tracking tools to evaluate activationsWhy emotional metrics are becoming a core pillar of sponsorship ROIWhat obstacles still exist in quantifying fan sentimentStories from the front lines where data meets emotionWelcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape. Hosted on Acast. See acast.com/privacy for more information.

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