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Episode Synopsis "Ep. 1 - Nurse Practitioners and Physicians Assistants: A Forgotten Market Segment "
I would like to welcome everyone to the first episode of the Snowfish Podcast. For those who do not know us, Snowfish provides consulting services to life science and medical device companies. Our specialties include market landscape and KOL Mapping, which brings us to the topic of today’s episode: the APP landscape. APPs are Nurse Practitioners and Physicians Assistants who can prescribe and see their own patients, but are not medical doctors. Nevertheless, they are crucial for pharmaceutical companies to connect with. To learn more, we sat down with Tom Ullian and Kristan Holstead of RNsights. RNsights delivers APP expertise to clients and has a firm understanding of the APP market. They recently released a detailed report about APPs.
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