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Listen "What is a B2B Marketing Lead? - The Smarketing Show Episode 102"
Episode Synopsis
Defining what a marketing lead is will be important to measuring your marketing effectiveness. At IN2, we believe that most business owners don't buy marketing, they buy the results that marketing can deliver to their business – and leads are usually a BIG part if it. Marketing can create awareness for your business or service. It can also boost prospects' consideration rates. However, lead generation through your marketing efforts continues to be the ultimate measuring stick for your efforts!
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