ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Power and Pitfalls of Personalisation"
Episode Synopsis
In this increasingly disconnected digital age how do we create a personalised customer experience that doesn't feel intrusive, patronising or cliche? There is a fine line between a magic bespoke customer experience that feels like you know the customer and one that feels inappropriate or over the line. Sam discusses how to create customer magic, and just as importantly how to avoid sales cliches that get your customer running for the hills.
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