In this episode, host Jason Cranswick sits down with Ben Athow, Head of Marketing and Digital Transformation at Norton Way Group, to dive into the company’s marketing strategy. They discuss the key objectives behind the strategy, the impact it has had on the business, and how it continues to evolve in a fast-changing digital landscape.Ben also sheds light on the roles within the marketing team, the collaborative efforts that drive success, and how Norton Way stays ahead of the competition. From digital innovation to brand positioning, this episode offers valuable insights into the power of strategic marketing in the automotive industry.Tune in for an engaging conversation on marketing, transformation, and the team making it all happen! Hosted on Acast. See acast.com/privacy for more information.

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