What if recovery wasn’t a luxury but the easiest way to upgrade sleep, focus, training, and mood? We sit down with TH7 co-founder Tom Harvey to map the shift from novelty wellness to purpose-built protocols that respect time, deliver clarity, and actually make your week feel better. Over the last 18 months Tom’s team opened four clinics and learned why consistency beats variety, how to turn protocols into habits, and what separates a true recovery experience from a sauna and ice bath shoved in a corner.Tom pulls back the curtain on the operational details that change outcomes: CO2-managed saunas that keep you clear-headed, pristine hot and cold pools auto-tested every ten seconds, and a custom booking system that sequences each step so you’re never stuck waiting. We break down the Nordic protocol—20 minutes heat, guided hot-cold cycling, steam, and a final cold hit—and explain why it remains the most copied format in the space. We also dig into what they scrapped (float tanks, certain mix-and-match combos), what scales and what doesn’t (cryo), and why hyperbaric oxygen therapy pairs so well with full-body red light for return-to-play and deep work focus.You’ll hear how heat before bed can set up deeper sleep through a thermal drop, why cold in the morning sharpens alertness, and how breath-led exposures make you calmer under pressure in daily life. Most of all, you’ll get a realistic playbook: make it social, lock a weekly slot, aim for the minimum effective dose, and let recovery become a multiplier for training, work, and home. If you want wellness that fits your life—not the other way around—this conversation gives you the framework to start today.Enjoyed the conversation? Follow the show, share it with a mate, and leave a review so we can help more people build smarter recovery habits.

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