Corporate gifts are a critical component of companies' employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners.It's a $300 billion industry in the U.S. alone. But Tom Romine, founder of Cultivate, a corporate gifting services provider, said many companies continue to make mistakes in gifting that have been made for decades.For starters, enough with the branded swag. That may have a place in your marketing strategy, but not as gifts. And measuring a return on investment? Romine says getting hung up on ROI distracts companies from the real value of corporate gifting.

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