Should always try to understand “why” a surgeon buys something.  During this episode we will be talking to Mitch Doyle.  Mitch was the 2019 US Sports Med Rep of the year for Smith & Nephew. He started out as an Assistant Athletic Trainer at the University of Arizona.  He then became the Director of Athletic training and Assistant professor at Coe College in Cedar Rapids, IA.  Shortly after taking a role as a Sports Medicine Instructor at the International Academy of Orthopedic Medicine, he started working at TOSA Medical, a Medical Sales Distributorship representing Orthofix, Exactech, Arthrosurface, etc.  Three years later, he moved to Arizona and worked at Arthrex in Orthopedic Surgical Sales for 4+ years.  Eventually after his non-compete was up, he transitioned to a role in Orthopedic Surgical Sales at Smith and Nephew in Arizona.  He has been there for 5+ years. For those currently in medical sales or right about to break in, this episode will be an incredible listen to start you out on the right foot! We discover the importance of using the "sniper" approach rather then the "shotgun" approach to find your first medical sales job.  This also translates to when you are targeting a surgeon in your territory.  We also learn about uncovering a surgeon's "why."  Throwing brochures with features and benefits at a surgeon is not enough in this arena. ______________If you would like to Book a 15-30 minute appointment to discuss how to break into Medical Sales, go here to set up a call with Scott Macon: https://calendly.com/theroadtomedicalsales   If you would like to sign up for our 6 Module Coaching Program designed by Scott Macon to get you hired into the Medical Sales Industry go here: https://www.theroadtomedicalsales.com/  The Road to Medical Sales YouTube: https://www.youtube.com/channel/UCQIa_kb2-ZSYWLFKc_qzpLgThe Road to Medical Sales Linkedin Page: https://www.linkedin.com/company/theroadtomedicalsales  The Road to Medical Sales Instagram:   https://www.instagram.com/theroadtomedicalsales  The Road to Medical Sales TikTok: https://www.tiktok.com/@theroadtomedicalsales  The Road to Medical Sales Twitter: https://twitter.com/roadtomedical  The Road to Medical Sales Facebook: https://www.facebook.com/legacynowcoaching/ ______________  © 2024 The Road to Medical Sales  ______________  Song: The Odyssey Ahead Artist: Dream Cave License Purchased By: Legacy Now Coaching LLC License ID: DL-0oh-yawcarn4qp

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