As web marketing evolves and grows in its importance as a lead generation device for RIM service providers, it is important to know and understand how to improve it in your business.On the show today, I pull the WebVitality team here at Flourish Press into the RIMproReport studio and put them on the spot. I ask them a bunch of questions related to each of their expertise. This elite team of web marketers talks about what they see and deal with every day specific to web marketing for RIM service providers.We talk about what constitutes a great website and how to construct it to do the job it needs to do. We touch on mobile compatibility. We discuss the ever-increasing importance of content and some strategy related to consistent publishing. We talk about SEO and pay per click marketing. We even talk about how much it costs to buy clicks to your website and how that demands better design and content. Finally we also spend some time understanding the importance of local maps and directory optimization.My goal is to help you learn some important information about web marketing.We also get you caught up on the latest industry news.Enjoy the show.Special Thanks to our Exclusive Show Sponsor, O’Neil Software.

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