#85 - The Dynamic Duo of Sales Motions (Part 1) - Joāo Romāo

The Revenue Cafe
29/05/2023 8 min Episodio 85
#85 - The Dynamic Duo of Sales Motions (Part 1) - Joāo Romāo

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Episode Synopsis

Optimize for collaboration between sales and marketing by avoiding the "Us vs Them" mindset. Joāo Romāo, Chief of Staff for Product at OutSystems, talks about using sales-led and product-led strategies as two different options to drive growth in your company.Joāo also discusses the main pitfalls to watch out for and avoid when integrating these two sales motions. Learn about sales-led versus product-led motions in more detail in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast. HIGHLIGHT QUOTESStart relationships with a product experience - Joāo: "For some users that are going through your product-led approach, it might be the case that they're so self-sufficient and so independent that they want to buy independently from a sales motion. For those, you always should have an escape valve for them to buy without being sold to." You can find out more about Joāo in the link below: LinkedIn: https://www.linkedin.com/in/joaoromao/ 

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