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Listen "#43 - Create Your Company Go-to-Market IP (Part 1) - with Todd Rowe"
Episode Synopsis
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Todd Rowe, Chief Operating Officer of Bevy and Board Member of Genpact. Hypergrowth companies look at their growth cross-functionally, which includes the optimization of their go-to-market IP. Any company can create its own go-to-market IP and Todd discusses its 3 critical components: systems, shared success metrics, and people.HIGHLIGHT QUOTESOptimize the entire "growth train" - Todd: "We need to optimize this for the entire customer life cycle, not just one single component. I like this to a growth train where that train literally, we have to optimize each of these different aspects, not just five or 15 different train cars themselves. So from my experience in building out go-to-market IP, there are 3 components simply: systems, shared success metrics, and people." You can find out more about Todd in the links below:LinkedIn: https://www.linkedin.com/in/trowe/Website: https://www.bevy.com/Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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