On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature the last part of our webinar with Rick Endrulat, President and Co-Founder of Virtual Causeway.Remember to test different campaigns and keep getting data that you can take back to sales and marketing to create truly aligned ABM activities. Rick also discusses how to utilize content marketing to enable your outbound and vice versa for an effective feedback loop.HIGHLIGHT QUOTESContent marketing and outbound enable each other - Rick: "The key is getting the right piece of content to the right person at the right time in the process. And sometimes that is purely inbound and it's sometimes driven on their side. Other times, that requires you to be doing that from an outbound standpoint and doing it at a very targeted point in their buying journey. So it's a matter of figuring out how both content marketing and outbound can work in conjunction to help move people through the process."Content and outbound inform you on your ICP - Rick: "ABM from an outbound standpoint, I think, is key because you need to determine what's your ICP and then do you have very specific account-based messaging that you need to get out there that's bespoke and that is very customized to that target market." You can find out more about Rick in the links below:LinkedIn: https://www.linkedin.com/in/rickendrulat/Website: https://virtualcauseway.com/Check out more Hot Takes and educational episodes on revenue acceleration on the Breadcrumbs website. 

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