On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature the first part of our webinar with Rick Endrulat, President and Co-Founder of Virtual Causeway. Rick gives an updated view of what outbound looks like today. This includes a combination of digital and human interactions, ABM and targeting, and is practiced with an integrated approach.HIGHLIGHT QUOTESThe benefit of outbound is instant results - Rick: "The cool thing about outbound, if you do it right, is that you can actually get instant results and get that feedback loop really short and understand very quickly what your customers or your prospects are thinking, what they're saying, and how you move them through the process."Your outbound must be integrated with other efforts - Rick: "Really, you need to worry about thinking, about integrating your marketing efforts. So you can't just rely on one kind of catch-all tactic. Your outbound is failing if you execute using only these old methods." You can find out more about Rick in the links below:LinkedIn: https://www.linkedin.com/in/rickendrulat/Website: https://virtualcauseway.com/Check out more Hot Takes and educational episodes on revenue acceleration on the Breadcrumbs website. 

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