On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, Gary features Tyler Lessard, VP of Marketing at Vidyard. Today, Tyler explains that resonance, not personalization or relevance, is the key to making successful content.After reaching out to salespeople and learning about the content they consume, Tyler learned that it's not the best or most valuable content they engage with. The content that resonates is short form, funny, and educational—and the key metric is engagement.HIGHLIGHT QUOTESInsights into the content that salespeople engage with the most - Tyler: "We said, well, what does our audience really want? And what do they deserve? And we realized they wanted short-form content, first and foremost. They wanted video and imagery first content. They wanted things that they could from quickly, but they also wanted things that would make them laugh."Engagement is one true sign that your content is resonating - Tyler: "This is all about the audience. And our key metrics are going to be engagement and engagement, and our third metric is engagement because that is the true sign that your content is resonating."You can find out more about Tyler in the links below:LinkedIn: https://www.linkedin.com/in/tylerlessard/Website: https://www.vidyard.com/Check out more Hot Takes and educational episodes on revenue acceleration on the Breadcrumbs website.

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