Cheryl Caudill is the Vice President of Global Marketing Communications for Greif, a leading supplier of industrial packaging products. In this episode, she shares her extensive marketing experience, including how her journey in marketing began with a major in journalism and advertising. In this episode:Cheryl emphasizes the evolution of marketing over the years, particularly due to the COVID-19 pandemic, which forced companies to embrace digital strategies, tech talks, webinars, and other digital marketing initiatives. She highlights the increasing importance of AI and chatbots in the sales funnel, facilitating quicker customer interactions and engagement.Cheryl also acknowledges the significance of mentorship in her career. She expresses her pride in her team's accomplishments, particularly their successful management of a massive event at Interpack in Dusseldorf, Germany.Regarding B2B marketing, Cheryl emphasizes the value of trade shows and exhibitions in fostering personal connections. She shares her excitement about Greif's upcoming 150th anniversary and its plans for celebrating this milestone.Cheryl also touches on the challenges and opportunities of marketing in a B2B context, where the focus is on customer service and execution. She emphasizes that even in industries that may not seem inherently exciting, success comes from delivering on promises and executing marketing tactics effectively.

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