Zev is an empathy jedi and speechwriter extraordinaire. He's also the founder of Just Write Communications, building on a decade and a half helping leaders tell their stories and advance their agendas, from the C-suite to Capitol Hill and from the campaign trail to the White House. In this episode, Zev takes us back to where it all began, and then gets into the science of speechwriting, despite my best attempts to pretend it's all just art. He drops some nuggets of wisdom (like, if you're giving someone a shout out, make sure they're in the room!) and ponders the future of speechwriting in the era of AI.

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