In this conversation, Thomas Wittig and Miguel Sequeira Braga discuss the transformative journey of small and medium enterprises (SMEs) through digitalization and agile methodologies. Miguel shares insights from his experience at Creative Management, focusing on the challenges SMEs face, the importance of incremental changes, and the effective use of tools like Zoho to streamline operations. They also explore the integration of AI in business processes, emphasizing the rapid implementation of solutions that yield immediate results. The discussion highlights the significance of customer experience and operational excellence in driving growth for SMEs.Chapters00:00 Introduction to Creative Management02:15 Key Challenges for Small and Medium Enterprises04:17 The Importance of Small Steps in Business Transformation06:53 Agile Methodology in Project Management09:42 Digitalization and Its Impact on Business Processes13:14 Core Tools in the Zoho Ecosystem18:14 Leveraging AI in Business Operations21:04 Conclusion and Future CollaborationsMore about Miguel Sequeira Braga and Creative Management:🔗 Creative Management Website: https://www.creative-management.net/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interview🔗 Creative Management LinkedIn Page: https://www.linkedin.com/company/creative-management-consulting/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interviewConnect with WITTIGONIA:🌐 Website: https://wittigonia.net 📝 Blog: https://wittigonia.net/en/blog/ 🎥 YouTube Channel: https://youtube.com/wittigonia🎧 Podcast Page: https://wittigonia.net/en/podcast-business-marketing-hr-customer-success/🔗 LinkedIn: https://www.linkedin.com/company/wittigonia/

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