Product Positioning with April Dunford, Author of Obv!ously Awesome

The Product Marketing Experts
15/07/2020 42 min Episodio 6
Product Positioning with April Dunford, Author of Obv!ously Awesome

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Episode Synopsis


April Dunford, Startup market strategy + positioning. Author - Obviously Awesome. Connect with her here:- Linkedin - Twitter Questions we covered in this episode:How did April develop her positioning skills? (3:19)How did she develop her method? (10:33) Examples of positioning in the wild (13:10) Product Marketers as Market Managers (19:50) We bash positioning statements for awhile (20:53) Positioning as the underpinning of marketing (27:37) Ways to enter a market? (30:27) What April is working on next (40:00) Sourdough starters (42:04) 

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