GTM Process with Andrew Forbes, Director Product Marketing at Zendesk

The Product Marketing Experts
06/10/2021 37 min Episodio 57
GTM Process with Andrew Forbes, Director Product Marketing at Zendesk

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Episode Synopsis


In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better. 

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