In this episode of The Playeasy Warmup, host Kerri Shields takes you to Davis County, Utah, “Utah’s Amusement Capital”, to meet two women shaping the future of sports tourism: Jess Merrill, Tourism Director at Discover Davis, and Erin Miller, Destination Sales Manager. Discover how the brand-new Western Sports Park transformed from a horse arena built for the 2002 Olympics into a $70 million, state-of-the-art sports campus with six full-size soccer fields, 120,000 square feet of indoor space, and a vision to put Davis County on the national sports map. We dive into:The history and transformation of the venueHow sports tourism fuels the local economyInnovative branding and community buy-in strategiesBig events coming in 2025 and beyondWhy Davis County is the ultimate family-friendly sports destinationIf you’re an event organizer or sports tourism pro, this episode is a must-listen.

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