"A good well-rounded CMO is going to be someone who understands the full buyer's journey...the full marketing-sales funnel."

As a Fractional CMO and GTM Strategist, Corey brings a 25-year track record of extraordinary success as an entrepreneur, sales leader, and CMO for a $150M+ agency called Scorpion (where he was the 1st marketing hire and grew the team to 30 people before leaving). Today, he helps B2B SaaS and Agencies grow from 7 figures to 8 by doing less, not more.

Questions and topics we covered include:

How Corey grew Scorpion from $20M ARR to $150M ARR within 6 years
The importance of an MBA
The benefits that experience in sales brings to a marketer’s career
How CMOs are measured by the CEO (top-line growth)
The qualities a CMO looks for when they’re recruiting for the marketing team
How does misalignment at the executive level trickle down and affect ICs and mid-level managers on the marketing team?
How do you go about creating predictable word of mouth for your agency?
Why should marketers stop saying “yes” to their clients? When is it appropriate to push back?
Retention…why is it such a struggle to grow this metric?
The transition from IC to leader to advisor


And more!

Say hello to Corey on Linkedin - https://www.linkedin.com/in/coreyquinn/
Check out his podcast here - https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast
And he has a newsletter - https://www.coreyquinn.com/newsletter

You can connect with me on LinkedIn too - https://www.linkedin.com/in/kennysoto 

Our Podcast Partner - MarketerHire
If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time. You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire 

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