SUMMARY:  In this episode, Terryn Turner and Aaron Hovivian dive into how to turn your annual business goals into an actionable plan through a structured Sales and Marketing Plan (SAM Plan). Joined by insights from marketing strategist Rachel Stivers of the Platform Consulting Agency, they unpack how aligning sales and marketing around shared metrics can eliminate silos, clarify accountability, and keep both teams focused on measurable outcomes. Minute by Minute:  00:00 Introduction and Jingles 01:05 Annual Planning and SAM Plans 03:04 The Importance of Metrics in Marketing 05:55 Sales and Marketing Collaboration 09:51 Event-Specific vs. Day-to-Day Sales 14:02 Setting Realistic Goals 17:12 Conclusion and Resources

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