In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Catharine O’Leary, founder of the Client Intelligence Agency, to unpack the real-life pivots and mindset shifts that power entrepreneurial success. Catharine opens up about her transition from a 30-year corporate career at global giants like Apple and Pepsi to launching her own business. Together, Yvonne and Catharine explore the necessity of flexibility, the importance of a guiding North Star, and why embracing small, strategic changes can produce transformational results over time. Listeners will learn the keys to finding the right clients, the value of saying "no" gracefully, and why mindset is the true engine behind lasting success.Guest Bio:Catharine O’Leary is the founder of the Client Intelligence Agency (CIA), bringing over three decades of expertise in market research and consumer insights for major brands such as Apple, Pepsi, and HP. After leaving the corporate world, Catharine specialized in helping entrepreneurs generate quality leads and deeply understand their ideal clients. With a passion for making data-driven decisions accessible to small businesses, she now empowers others to make meaningful business pivots and build authentic, energizing client relationships.Chapters:00:00 Transitioning from Corporate to Entrepreneurship04:29 "Business Evolution Through Flexibility"06:51 Avoid "Shiny Object" Distractions10:51 Unified Life Balance Guide14:47 Adapting to Disruptions18:36 Business as Energy Exchange21:57 "Optimize Your Client Match"24:25 Clients Willing to Invest Upfront28:05 "Podcast Closure and Call-to-Action"Quote From Guest:“Business is a transference of energy. If you can keep your energy up to a certain level, that’s where real shift comes in.”Links:Join the CIA and access the Ideal Client Profile: joincianow.com Answer four questions about your business, and you’ll receive a detailed nine-page report outlining who your right clients are—demographics, psychographics, client journey, and more.

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