Are you getting the most out of your LinkedIn profile? Hannah Martin returns to The Next 100 Days Podcast to tell us how to maximise the potential of LinkedIn for both yourself and your business.


Hannah Martin
We welcome back the multi-talented Hannah Martin from the Talented Ladies Club. Last time, Hannah taught us all how to write copy. On this podcast, Hannah discusses her new LinkedIn course.

Hannah noticed that a lot of women were struggling with the LinkedIn platform. Women seemed to lag men on the platform. So, she wrote a course to help them build an ideal profile and to show them what to do with it.

Optimising your linkedIn profile with Hannah Martin
How should you use LinkedIn?
You cannot be passive on Linkedln. Hannah was surprised when she had her first cohort go through her course. When she had testimonials back and she spoke to them, they had all used it for business. Hannah had imagined her Talented Ladies Club readers - www.talentedladiesclub.com - would use it largely as a return to work thing following maternity or wanted to change role. Not so.

Hannah has now written a module to help both talented ladies and talented men in small businesses, where you are not sure what to do with LinkedIn. As the business owner, you need a profile on LinkedIn. And you need to get it right. How to use LinkedIn Company Pages and how to use LinkedIn Spotlight pages.
Your brand and reputation on LinkedIn
LinkedIn Spamming is such a short-term strategy. Don’t do it.

Your brand and reputation are so important. In the business module, Hannah shares the 6 questions you need to ask to build a proper LinkedIn strategy and 5 sales strategies that work and how you can leverage LinkedIn properly in the relationships you’ve got.

Hannah advises an organic use of LinkedIn. A little bit, often. Measure and track what you are doing. There are lots of different ways you can approach connecting with people on LinkedIn. Finding the right people, the right businesses with the right job titles.

The 6 questions reveal finding the right people on LinkedIn that are going to help you. It’s about identifying the most likely people who are going to help you deliver on your aims. How you work out who these people are, where they are.

They are fundamental questions. Anything you do in business, you should have a strategy for it. You shouldn’t be on LinkedIn or at least devoting time to it unless you can track back that time to some core business goal.
Corporate versus business owner LinkedIn profile?
Graham’s LinkedIn profile looks like a CV and he doesn’t want it to look that way anymore. Kevin said his is much the same.

What’s the difference between a corporate LinkedIn profile and a business owner LinkedIn profile? Hannah answers by stressing the summary section. Write it properly. Add files, videos, images to the summary. It’s a multi-media experience. And that’s as far as many people will travel down your profile.

Also as people search on LinkedIn, it is important to think about your keywords.

Hannah says there isn’t much difference between a corporate and business owner profile. The key thing is in your summary decide WHO DO YOU WANT TO READ THIS. What do you want them to think, feel, know and act upon?

Write YOUR SUMMARY as a letter to that person who you are addressing your summary towards:

I want this type of person reading my LinkedIn profile
I think they are looking for this
These are the things they want to know about me
This is what I want them to do.

Keep all this front of mind and make sure you write your summary appropriately. A LinkedIn profile is more powerful than a CV, in that more people can find it.

A CV is part of a job application process. Your LinkedIn profile sometimes can be the opening door.

Hannah reminds us that 94% of journalists are on LinkedIn. They use LinkedIn to find people for stories.

Search is useful for location, job type search.

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