Email Marketing
Email Marketing is how Chrsley Ceme (see me) helps the world. You'll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform.




Summary of this Podcast
Introductions and Banter

Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability.
They engage in some lighthearted banter about Chrisley's voice and background before transitioning to the main discussion.

The Evolution of Cold Email

Chrisley explains how the traditional "spray and pray" approach to cold email no longer works.
He advises that a more targeted, value-driven strategy is required.
Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell.

Deliverability and Compliance

Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant.
He outlines how Senders.co helps clients manage their email infrastructure and maintain good sender reputation.

Subject Line Strategies

Chrisley shares insights on crafting effective subject lines.
Make them appear human-written rather than overly automated.

Pricing and Packaging

Graham and Chrisley discuss Senders.co's pricing tiers and how the company works with clients of varying email volume needs.

Sourcing Email Lists 

Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company's existing client base.

Similar Podcasts
Also by The Next 100 Days Podcast on Email Marketing:

https://thenext100days.org/405-tanyo-gochev-email-marketing

https://thenext100days.org/153-jamie-peters-email-marketing
Clips from the Podcast
How to Welcome a Podcast Guest
https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4

 
How to make Email Marketing work for prospects
https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4

 
Cold Email - An approach
https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4

 
Get Information on What's Working for You
https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4

 
Current Client List - Ideal Client Profiling
https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4

 

 
Chrisley Shares this Testimonial
https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4

 
The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.
Kevin Appleby


Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

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