Search Engine Optimisation (SEO) with Deepak Shukla


Improving the SEO of webpages is how Deepak Sukla makes his living with his friends at Digital Estate New Zealand. We may have an idea or two about this topic, but it was refreshing to be guided by a real expert. Deepak joins The Next 100 Days Podcast to discuss SEO.

He kept us waiting a few minutes, so this was his welcome:

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Deepak Shukla from Pearl Lemon Discusses SEO on The Next 100 Days Podcast


Deepak is the founder of Pearl Lemon. It was his partner Daniela who introduced Deepak to lemon dressing. This was a revelation. It was about the time he was thinking of a brand name. It appears Daniela is also a fan of pearl necklaces, so it came to pass that Pearl Lemon was named.

Search engine optimisation SEO is about helping companies rank on Google. As things are moving so quickly online, it has become a big enough specialism for Deepak to focus solely on SEO as a business, despite starting life as full service. Deepak found he had one area of preference ad that was SEO.
Magic Secrets Revealed By Deepak
What are the key things about SEO?

Here's two to start with.

Producing really really good content is better than producing loads and loads of content.
Secondly, if you can re-purpose that content by turning a video into a podcast, into a blog post, into a sheet of key take-aways.

He advises business owners to focus on one system at a time. By that he means, how can I affordably and practically get one excellent piece of content? Like a blog post written a couple of times a month. Can you offer a summer intern a role in your company?

As an SEO, Deepak knows that if you have excellent content then he can do all kinds of things with it. Such as "Guest Posting", "Acquiring Links", "Being on Podcasts".
Here's Deepak Discussing SEO Tips
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This is the number one opportunity for most business owners. Create quality content. Doing this is the key way to becoming an authority website.
Should Kevin Give Away His Knowledge in His Blog Posts?
Is there a conundrum? Will Kevin lose out to those people who want his advice, but don't want to pay him for it?

Here's what Deepak advises..

The ideal business owner that Kevin wants to work with is the kind of client who says "Kevin, you know what you are doing, I'm too busy to do that, so you do it for me." By giving the game away you separate those who don't have the ability to afford Kevin over a longer period of time. Or, some may try to implement based on the ideas given, but invariably the same thing will happen. After two months they will have a particular question which they don't have the knowledge themselves to answer or implement. This repels the tyre kickers.

Work with the business owners who recognise your expertise.
Filter Out People You Don't Want
So, Deepak encourages you to give the house away. If someone wants to pinch your content, they won't become your clients anyway. You are looking for clients who recognise you as an authority. You raise your head about the parapet. A 2,500 word content piece is impressive. Those with the budget will be impressed.

People want experts who know what they are doing, so your thorough blog post is a sophisticated calling card.
How long should your blog post?
1-2,000 or 2,500? Is there a harder rule on length of copy? Over 70% of posts on page one, that ranks well, it will be 2,500 words plus. Why that length?

The blog itself becomes a content authority. Some people will bookmark it. Others will spend a lot of time digesting its content. Most importantly, people will link back to the content.
Outreach
http://thenext100days.org/wp-content/uploads/2019/03/Content-and-Outreach-Makes-SEO-Success.mp4

This is about having a good product and then marketing it.

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