Junk King on Building a Product-Led Franchise Brand

The Multi-Location Marketing Leader
08/06/2022 52 min
Junk King on Building a Product-Led Franchise Brand

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Episode Synopsis

With 15 years of sustainable growth, Junk King is not just a world-class franchise brand, but also a software company. In this episode of the Multi-Location Marketing Leader, Erin Martin chats with Junk King Franchise Systems Crissy Russo, VP of Marketing, and Michael Andreaachi, CEO, about the KPIs that matter, digital marketing tactics that are working for them, and how they approach software development for differentiation.

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