In this episode of The Michael James Podcast, host Mike Marchese Jr. sits down with the dynamic Joni A. Odum, CEO of Firstline Inc., the trailblazing Black-owned, women-owned textured hair accessory company with a national footprint in major retailers like Walmart, Target, and Sally Beauty.

Joni shares her inspiring journey from observing her father, Robert A. Bowser, in Firstline's manufacturing facilities as a child to taking the reins of the company after his passing. Together, Mike and Joni dive deep into topics of entrepreneurship, navigating business transitions after a family loss, and the values that drive her passion for innovation and leadership. Joni reflects on the challenges and triumphs of expanding Firstline’s legacy while staying true to its mission of enhancing the textured hair experience.

This conversation is a must-listen for aspiring entrepreneurs, family business owners, and anyone looking to learn about resilience, leadership, and the power of cultural legacy in business.

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