Welcome to the fifth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she discusses her upcoming Intel company picnic and the headache of trying to get work done in 108-degree heat with no AC. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!Time-Stamped Show Notes1:29 Recap of last week and intro. Ashley tells us that she's been preparing for her inaugural event, the Intel company picnic.3:50 How creating a space on the internet helps your ground marketing process.4:50 Mentioned book: Will it Fly by Pat Flynn.5:30 Ashley scores free swag bag gifts through her mom, an office manager of a dental practice, and through Sue Silvia and Kevin with Oral-B and Crest (Proctor and Gamble).7:30 Why it's best to have a great personality and get people's contact info at the events.8:26 The soft opening for Smile and Co. will be Saturday, August 19 and will feature vendors, giveaways, and music. The Grand opening is September 9.10:14 Shower everyone with a great personality.11:45 Ashley has purchased t-shirts with the company logo and has boosted them through Facebook. Sign up at Facebook Ignite to learn how to boost posts.13:49 Explanation of the Instagram algorithm change.14:25 Ashley spent the week putting together swag bags, folding shirts, and getting supplies for the event.15:00 How she targeted Intel employees with Facebook's advanced method. She also talks about the email funnel system, and the gifts each subscriber will receive.17:11 How to ground market to the other vendors at the event.18:55 Give, give, give before you take, according to Gary Vaynerchuk's book, Jab Jab, Jab, Right Hook.19:30 Ashley talks about writing the web copy for her new site.20:35 Why About Us pages shouldn't be about the company.22:56 Ashley talks about writing and how the blog won't only be about dental work.25:56 Making YouTube videos.26:47 Ashley met with Glenda LaMarr of Upper Cloud Media, who advised her to do both a soft opening and a grand opening.28:50 Samantha Leonard of Stream Dental is going to devise a hiring strategy for her.30:02 Ashley describes how she is a visionary person and why she needs someone to help her with documentation and implementation details.30:48 Why she doesn't want to rush with the hiring process and who she wants on her team.33:47 What she wishes she knew in advance to closing escrow on her building.39:40 Why Ashely had to keep quiet about her upcoming venture and how another dentist is making a big mistake by thinking of her as competition.41:07 Ashley discusses the disappointments of the building exterior and why she has decided to focus on other things instead.42:59 Branding is everything, and if you don't figure it out, the community will do it for you.45:18 The woes of working from home in 108-degree weather.48:59 Ashley notes that she would love to have multiple locations in different major cities one day.49:51 Her favorite resource is her whiteboard, which she uses for organizing her to do lists.51:29 The broken AC and the busy work of filling swag bags and folding shi

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