The Future of Retail in the Metaverse

09/02/2023 31 min

Listen "The Future of Retail in the Metaverse"

Episode Synopsis

Could the metaverse become the new third channel for retail? Futurist Kate Ancketill explores what trailblazers are doing in virtual worlds, whether they're finding success and the future potential for brands.

(00:00:12) Introductions
(00:01:36) Keynote
(00:02:55) Historical view of virtual worlds
(00:05:30) User landscape
(00:06:56) Buyer's intent
(00:08:24) Retail examples
(00:09:36) CVS
(00:13:00) The marketing opportunity of the metaverse and cryptocurrency
(00:15:49) Samsung
(00:21:30) CY-B3LLA
(00:29:36) Summary and concluding thoughts

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