Sadie Swier, Director of SDCEO East Women’s Business Center, joins me for a candid conversation about the journey into small business ownership and entrepreneurship—especially for women in the coaching space. We talk about what it really takes to start and grow a business, from building a solid business plan to creating smart, sustainable marketing strategies. Sadie also shares her take on common myths about entrepreneurship, why financial planning matters more than you think, and the kind of mindset that sets successful business owners apart in the early start up days.

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