“Listen to the cow – she’s got know-how!”Joep Driessen is a veterinarian, entrepreneur and businessman. He is co-creator of Vetvice and creator of the globally successful CowSignals training programme. Joep is an energetic, passionate cow-communicator on amission to inspire vets, farmers and advisors to ‘do the right thing’ for the cow, so everyone benefits. Based on observation of cow behaviours in different environments, and recognition of what conditions make cows 'happy', the CowSignals training programme aims to help farmers prevent disease, increase income, and improve cow welfare. Joep has educated more than 400 CowSignals trainers in over 50 countries. In this episode, we discuss: ​the significance of adopting a prevention rather than cure approach to cow management,​reaching a global audience to share the CowSignals message, ​what makes working with cows so rewarding. Listen in to hear Joep’s thoughts on communication, cows and coffee!Links from the show:https://www.cowsignals.com/en/

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