Former Secretary of State for Defra (Department for Environment, Food & Rural Affairs), George Eustice has spent the past 25 years working in various roles within the world of British politics. As a 6th generation farmer, the expectation had been to continue working within the family business but a formative event at age 22 prompted the move into the political arena. George subsequently had four years experience of communication and media management at the highest level in politics. This year (2024) has seen the start of a new career path for George, as director of Penbroath Consultants, a policy and regulatory affairs consultancy specialising in the environment, natural capital, water, agri-food and waste sectors.In this episode, we discuss:how the style of political communications has shifted over time,developing a taste for political conflict,coffee drinking habits in Westminster.Listen in to hear George's thoughts on communication, cows and coffee!Links from this episode:https://penbroathconsultants.co.uk/

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