Do you feel like you’re navigating your business through thick fog, even when success seems visible from the outside? Are you a visionary, full of world-changing ideas, but find yourself exhausted by generic marketing advice that doesn’t get you or the complexities you face? Maybe you’re in a field tangled in compliance rules (like finance), or perhaps you simply crave authentic connection over soul-crushing, cookie-cutter tactics? If you're nodding along, feeling that tension between scaling your impact and losing yourself in the process, this episode of The Lighthouse Sessions is your beacon.   Join host Jeff Borschowa in a revealing conversation with Andrew Murdoch – a fellow entrepreneur, YouTube marketing expert, and specialist who thrives in the very niches others avoid, particularly financial services. Andrew isn't just another marketer; he's a high fact-finder who genuinely cares about navigating the treacherous waters of compliance (FTC, YMYL, FINRA, SEC – he gets it!) while helping experts build trust and authority authentically.   In this deep dive, you'll discover:Why Most Marketing Advice Fails You: Andrew exposes the pitfalls of generic strategies and why seeking expertise specific to your niche (especially if regulated) isn't optional, it's essential for survival and ethical growth.   Navigating Compliance Without Killing Creativity: Learn how to bake compliance into your strategy from the start, avoiding the painful back-and-forth and ensuring your message gets out without landing you in hot water.   The Truth About YouTube for Experts: It's not just a platform; it's "Free University" where people go to learn and build trust. Andrew reveals why meeting your audience here is crucial and how to do it right.   Content Quality Secrets (It's Not What You Think): Forget agonizing over Hollywood polish. Andrew breaks down the hierarchy of production quality – revealing why audio trumps video and how your smartphone is likely already good enough.   Building Unshakeable Trust: In a world leaning on AI, learn why doubling down on authentic human connection is your greatest asset and how trust becomes your most valuable currency.   The Surprising Reason NOT to Share Direct Links: Andrew shares a powerful tip (used by MrBeast!) about guiding your audience that respects the platform and yields better results.   From Rock Bottom to Guiding Light: Hear Andrew's powerful origin story and how YouTube became his personal lighthouse during a dark time, fueling his passion for helping others share their expertise.   This conversation goes far beyond surface-level tips. It’s about finding your rhythm, building sustainably, and leading with integrity – even when surrounded by fog. It speaks directly to the heart of visionary founders like Alex Rivers who need structure that liberates, not constricts, and guidance that feels like finding a trusted partner on the journey.   Ready to trade overwhelm for clarity?➡️ Watch the full episode now to absorb Andrew’s expert insights and Jeff’s thoughtful guidance.Stop drifting and start navigating with confidence. Let Andrew and Jeff help you find your signal in the noise. Click play now!#Podcast #Marketing #YouTube #FinancialAdvisor #Compliance #Entrepreneurship #Authenticity #BusinessGrowth #LighthouseSessions #VisionaryFounder #BigThinkerUniverse

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