Sometimes your business will grow organically in directions you didn't expect.  When enough clients ask you to expand your services, should you explore those opportunities?  What if you don't feel passionate about it?  This is the time to remind yourself why you started this business.  Don't forget what you are building and why. I chatted with Fred Litwiniuk, Co-CEO of Litco Law about how he stays connected with the core purpose behind his business to ensure he brings passion to everything he does.See omnystudio.com/listener for privacy information.

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