Have you ever stopped to think about what your personal brand says about you? Like, what’s the vibe people get when they hear your name or see your work? If you’re scratching your head or feeling a little uncertain, don’t worry—you’re not alone! And this week on The Happy Hustle Podcast, we’re diving deep into the art (and hustle) of building, growing, and monetizing your personal brand.My guest for this episode is none other than my amazing wife, Steph Jack. Yep, we're teaming up to share some serious insights on personal branding—because who better to talk about building a brand than the one who knows you best, right?Your brand isn’t just about fancy logos or catchy taglines. It’s about who you are at your core—your brand DNA. Steph and I break down how understanding your unique strengths and passions can help you create a personal brand that’s both authentic and impactful.We also dig into identifying your avatar (aka your ideal customer or audience) and pinpointing the specific problem you solve for them. This is where the magic happens, folks! When you align your personal experiences with the needs of your audience, you create a brand that resonates and delivers real value. Steph and I talk about the phases of building a brand, from strategy to execution, and how aligning your mission, vision, and values keeps you grounded.We also touch on the challenges of parenthood (shoutout to all the hustling parents out there!) and maintaining harmony between your professional ambitions and personal life. Spoiler alert: It’s not always easy, but it’s absolutely worth it.Whether you’re just starting out or you’re ready to scale, this episode is packed with value bombs to help you crush it in the personal branding game. In this episode, we cover: 00:00 Introduction to Personal Branding and Its Importance03:00 Understanding Brand DNA and Its Significance05:54 Identifying Your Avatar and One Word Problem09:13 Exploring Uniqueness in Problem Solving11:55 Revenue Streams and Business Models15:13 The Role of Personal Experience in Branding18:03 Building a Circular Economy in Your Business21:06 Brand Builders Group: Programs and Impact33:20 Brand Strategy and Curriculum Overview36:33 Phases of Personal Branding and Business Growth39:45 The Importance of Strategy in Business41:56 Building a Personal Brand for Freedom43:49The Trust Factor in Personal Branding45:42 Quality Over Quantity in Followers48:01Exploring BrandBullet and Personal Branding Calls49:53 The Mission of Service in Personal Branding51:40 Balancing Parenthood and Professional Life58:10 Personal Branding in the Entertainment Industry01:04:16 Final Thoughts on Personal BrandingWhat does happy Hustlin mean to you? Steph Happy Hustlin means to me that I am living my life in full alignment with my mission and my vision. And so what that is for me is raising consciousness. And that's coming into raising consciousness through motion picture.Connect with Stephhttps://www.facebook.com/stephanie.hernandez.737https://www.instagram.com/iamstephjack/ Find Steph on this website: https://freebrandcall.com/sj/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It’s time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! 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