Episode 138: The Godfather of Social Selling on How AI Is Reshaping GTM Teams & Brand Building

16/07/2025 35 min Temporada 1 Episodio 138

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Episode Synopsis

AI, Org Design & Brand at Scale — with Koka Sexton, The Godfather of Social Selling🎙️ From #TheGTMPack Podcast with Jorge SotoIn this episode of #TheGTMPack, Jorge sits down with Koka Sexton, VP of Marketing at Interrupt and the original Godfather of Social Selling, to talk about the intersection of AI, content, and modern GTM teams.Koka’s built go-to-market machines at LinkedIn, Hootsuite, and Slack. Now at Interrupt, he’s thinking deeply about how AI is reshaping the structure of marketing teams, the way content is created, and how brands scale trust and visibility without scaling headcount.💡 You’ll learn:How AI is changing content creation—and org structureWhy you must rethink what your team looks like in the AI eraKoka’s blueprint for brand-led growth with automationThe role of “you are the media” in a world of LLMs and short attention spansHow dark social, content, and trust still drive the pipeline🔥 “AI lets us scale output. But if you don’t have trust, it’s still noise.” – KokaWhether you’re a founder, CMO, or operator—this is a must-listen playbook for building brand and trust at scale in the AI age.🔗 Subscribe for more episodes of #TheGTMPack featuring the brightest minds in GTM.#AIinMarketing #B2BMarketing #OrgDesign #GTMStrategy #KokaSexton #ContentMarketing #TheGTMPack #DarkSocial #Automation #MarketingLeadership

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