In a unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners through a thought-provoking talk from the AMWC 2024 Conference in Miami. Titled "Three Paradigm Shifts for Every Marketer," Wheeler explores the foundational shifts marketers in the medical aesthetics industry must embrace to excel. Diverging from his typically technical discussions, he focuses on the crucial change from traditional thinking to innovative approaches in marketing. From highlighting the transition to value-driven digital marketing to advocating for authentic content creation and the importance of prolific presence in the digital world, Wheeler's insights offer a roadmap for marketers aiming to adapt and thrive in the evolving aesthetics landscape. This episode promises to be an invaluable resource for professionals seeking to navigate the changing currents of marketing in medical aesthetics.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

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