Gen Z is coming for the industry — and they’re doing it with content.In this training segment, Boo and Tony break down: • Why 19- to 24-year-old agents are CRUSHING it online • What older agents still don’t understand about modern marketing • How to actually connect with younger buyers who see homeownership as the American nightmare • Why “listing videos” aren’t enough anymore • The new rules for building trust and brand in 2025If you’re an agent over 30, this is your wake-up call.If you’re under 25, this is your playbook.

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