Digitizing Wealth Management: Flanks’ Joaquim de la Cruz

09/10/2025 17 min Episodio 16
Digitizing Wealth Management: Flanks’ Joaquim de la Cruz

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Episode Synopsis

Welcome to The Financial Technology Report, a leading information source on financial technology companies and solutions. 
Today, we speak with Joaquim de la Cruz, Co-Founder and CEO of Flanks, a wealth management technology company based in Barcelona. Flanks was founded in 2019 to digitize and aggregate global wealth data, giving banks, family offices, and advisors a unified, real-time view of their clients’ portfolios. 
The company’s platform, Flanks LUME, now connects with over 350 financial entities and manages over $39 billion in assets. Flanks works with financial institutions across Europe and beyond to bring greater transparency and efficiency to wealth services. 
I am your host RJ Lumba. We hope you enjoy the show. If you like the episode click to follow.