In this episode, we talk with James Mayes, CEO @ Mind the Product (the world's largest product community with meetups, trainings, and conferences all around the world) about how they have transformed from an event business to a community/membership-led business that has allowed them to not only survive during the pandemic but thrive as a business. We discuss how they came up with this idea, how they executed it in such a short timeframe and how it has turned out for them. We also talk about how to build a strong and engaging community with your audience, how to deliver value to your audience and what the key components are in a membership. Find out more at www.theeventscast.com/jamesmayes Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner Follow along or send us a message on Instagram or Linkedin: www.instagram.com/theeventscast https://www.linkedin.com/company/the-events-cast/

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