In this episode, Jenni Bush, online business consultant and coach, shares insights on lead generation and how equine businesses can get more clients. She draws parallels between getting a new horse and generating leads, and provides three strategies for getting leads: buying, borrowing, and breeding. She also discusses the importance of having a lead generation strategy that is easy and effective.

LINKS
www.JenniBush.com/Latest

TIMESTAMPS
[00:00:00] Introduction to the episode
[00:00:20] Introduction to the Equine Business Assistant Podcast
[00:00:44] Introduction to the topic of lead generation
[00:01:14] Definition of lead generation and its importance
[00:01:37] Strategies for generating more leads for your business
[00:02:00] Comparing lead generation to getting a new horse
[00:03:01] Struggles of using the build and bring on strategies for lead generation
[00:03:23] Buying leads through ads and getting a return on investment
[00:04:22] Best ways to use paid adverts
[00:05:14] Borrowing leads through joint ventures and collaborations
[00:06:31] How to find businesses to collaborate with
[00:08:20] Building your own leads through organic strategies
[00:09:10] Importance of having a lead magnet or free offer
[00:09:56] How to use social media for lead generation
[00:11:14] Importance of email marketing and nurturing your leads
[00:12:20] Recap of the three strategies for lead generation
[00:12:54] Outro and conclusion to the episode

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