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Listen "How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals"
Episode Synopsis
We’re sensing a shift within Medical Affairs to make the case for and insist on better measurement, but how do we actually make that a reality? Measuring what really matters is often not straightforward, sometimes expensive and always takes committed up-front thinking and planning. In this first podcast of a 3-part series, we will address this question and discuss: The fundamentals of effective measurement techniques for Medical Affairs.
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