Send us a textWhat does it take to belong, and what are we willing to trade for acceptance? In this episode of The E Word, we discuss the spectacle of “Bama Rush,” where sorority recruitment at the University of Alabama has become a high-stakes, high-cost performance.From rush coaches charging thousands to curated Instagram feeds and rehearsed conversations, we explore how young women are taught to shape-shift for approval—often at the expense of authenticity. Alongside this, we reflect on the deeper legacy of Divine Nine organizations and the stark contrasts in values, community, and cultural significance.This conversation goes beyond Greek life. It’s about power, identity, and the tension between who we are and who we think we need to be. As networks become currency in an uncertain world, how do we raise a generation rooted in self-trust, not just social strategy, and how do we answer the question: who are you becoming to belong? Support the showStay With Us Watch and Subscribe to The E Word on YouTube. Follow Karen on LinkedIn and learn more at Colossal Work. Follow Brittany on LinkedIn and learn more at BND Consulting Group.

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