In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls.

Key Topics Covered:

• The dangers of overspending on stock and paid media during Cyber Week.
• Why discounting isn’t always profitable and how to protect your margins.
• How to leverage CRM, email, and SMS marketing instead of just scaling ad spend.
• Real-world examples of how Cyber Week can shrink your bottom line despite high sales.


If you’re looking to survive and thrive during Cyber Week while maintaining profitability, this episode is a must-listen! 💡

📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com

Listen to this episode on your favorite platform:

🎧 Apple Podcasts - https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959
🎧 Spotify - https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG

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