What does it take to lead meaningful change in healthcare philanthropy? In this episode, we go behind the scenes of one of BC’s premier healthcare foundations with two powerhouse leaders shaping the future of giving at VGH & UBC Hospital Foundation.Join us as we speak with Liza Jerome, Senior Vice President of Community Giving and Engagement, and Samantha Rogers, Director of Community Giving. Together, they offer a compelling look at the foundation’s culture of collaboration, innovation, and impact—and introduce a pivotal new role: the Associate Director of Legacy Giving.You’ll hear how this opportunity isn’t just about fundraising—it’s about shaping donor journeys, building deep community connections, and becoming a strategic voice in legacy and planned giving. Whether you’re a seasoned development professional or curious about working at the intersection of philanthropy and healthcare, this conversation offers a rare peek inside a mission-driven team with heart and vision. Tune in to discover how you could be the next chapter in this legacy.

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