What if leading one of North America’s largest United Ways meant revolutionizing charitable work itself? Michael McKnight, CEO of United Way British Columbia, reveals the hunt for a visionary Chief Development Officer, a role that’s not just about fundraising, but about reshaping the future of philanthropy. Forget dusty traditions; this is about leveraging cutting-edge tech like Food Link, fostering deep community trust, and igniting province-wide impact. Michael shares why the perfect candidate will dive into a world where collaboration isn’t just encouraged, it’s essential, and where every day offers the chance to transform lives. This isn’t just a job—it’s a chance to be at the forefront of a movement, pushing a 95-year-old institution into a bold new era and asking, what could charity truly achieve with the right leader at the helm?

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