In this episode, I interview Matt Jones, co-founder of Four Pillars - one of Australia’s most popular gin companies. Since founding in 2013, Matt and his co-founders have seen Four Pillars be named the worlds best gin producer three times, expand overseas and be acquired by drinks giant Lion for a reported $100 million.Throughout the episode, Matt emphasises the importance of brand, storytelling and how a strong narrative empowers customers to fall in love with a company’s product. Matt goes against the usual lean startup trend and why it could be a mistake to launch an early lower quality product especially when you’re positioning your company as a premium brand.If you enjoy this episode, feel free to share with family and friends and leave a 5 star review.Matt has just released a new book going deeper into his insights from Four Pillars titled Lessons from Gin. Get 10% off by using the code LESSONSFROMGIN here!Share the episode: https://thedionguagliardopodcast.buzzsprout.com/shareMore on us! Dion's Newsletter: http://eepurl.com/hHg1ff Our social media: https://linktr.ee/FortressFinancial Fortress Family Office: https://www.fortressfamilyoffice.com/ Contact us: [email protected]

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